About RED TAIL FISH
Brand background and key notes.
RED TAIL FISH was founded in 2005 by marine biologist Dr. Angela Santiago in response to growing concerns about sustainability in the seafood industry. The brand emerged from a commitment to providing consumers with responsibly sourced fish that respected both marine ecosystems and local fishing communities. Dr. Santiago’s passion for marine conservation inspired her to create a brand that would prioritize ethical sourcing and environmental stewardship.
Initially, RED TAIL FISH focused on a limited range of products, primarily sourcing fish from artisanal fisheries in the Caribbean. These fisheries were selected based on their sustainable practices and commitment to preserving local marine life. Over time, the brand gained recognition for its high standards, leading to partnerships with various environmental organizations aimed at promoting sustainable fishing practices globally.
By 2010, RED TAIL FISH expanded its product line to include a wider variety of seafood, catering to both retail and restaurant sectors. The company began establishing relationships with local fishermen in different regions, ensuring that each product could be traced back to its source. This transparency became a hallmark of the brand, appealing to environmentally conscious consumers.
In 2015, RED TAIL FISH introduced a certification program for its suppliers, further solidifying its dedication to sustainability. The initiative aimed to educate fishermen about sustainable practices, promoting the welfare of marine ecosystems and enhancing the quality of their catch.
As of 2023, RED TAIL FISH has grown into an internationally recognized brand, with products available in numerous countries. The company continues to advocate for sustainable fishing practices through community engagement, research, and collaboration with marine conservation groups while remaining committed to its founding principles of quality and ethical sourcing.